Circular Economy Business Models and Consumer Acceptance in the Electrical and Electronic Equipment Sector: A Comparative Study of Singapore and South Korea

This research project aimed to achieve two primary objectives: firstly, to explore design options for circular economy business models currently reported in the electrical and electronic equipment sector of Singapore and South Korea (Study 1); and secondly, to understand how consumers in both countries evaluate product and service elements for refrigerators and washing machines (Study 2). For Study 1, the researcher employed a morphological analysis and a systematic review. Data were obtained from secondary sources, including peer-reviewed journal articles and grey literature. For Study 2, the researcher employed an exploratory sequential mixed-methods design, consisting of a qualitative phase of focus groups followed by a quantitative survey phase that applies conjoint analysis and Kano modelling to the survey data. In conducting the focus groups, the researcher employed purposive sampling to invite participants knowledgeable in sustainable consumption of electronic products and related services. Meanwhile, for Kano modelling and conjoint analysis, sampling quotas were utilised, considering age, gender, and region to ensure a representative sample. Qualitative (systematic review, focus groups) and quantitative (survey) data were collected between 2020 and 2022.

The associated files to this record include:

  • MS Word files containing research protocols and selected literature for Study 1, and focus group interview scripts for Study 2
  • MS Excel files containing raw survey data exported from Lighthouse Studio for conjoint analysis and Kano modelling (data is also available in .ssi format) for Study 2

Data files are also saved in OpenDocument (.ods) formats including .pdf and .csv

Software/equipment used to create/collect and manipulate/analyse the data:

  1. Zoom - Version 5.7.7 for Windows 10
  2. Lighthouse Studio (A conjoint analysis solution by Sawtooth Software) - Version 9.12 for Windows 10
  3. Microsoft Office (MS Word & MS Excel) - Microsoft 365 Apps for Windows 10
    Data Record Details
    Data record related to this publication Circular Economy Business Models and Consumer Acceptance in the Electrical and Electronic Equipment Sector: A Comparative Study of Singapore and South Korea
    Data Publication title Circular Economy Business Models and Consumer Acceptance in the Electrical and Electronic Equipment Sector: A Comparative Study of Singapore and South Korea
  • Description

    This research project aimed to achieve two primary objectives: firstly, to explore design options for circular economy business models currently reported in the electrical and electronic equipment sector of Singapore and South Korea (Study 1); and secondly, to understand how consumers in both countries evaluate product and service elements for refrigerators and washing machines (Study 2). For Study 1, the researcher employed a morphological analysis and a systematic review. Data were obtained from secondary sources, including peer-reviewed journal articles and grey literature. For Study 2, the researcher employed an exploratory sequential mixed-methods design, consisting of a qualitative phase of focus groups followed by a quantitative survey phase that applies conjoint analysis and Kano modelling to the survey data. In conducting the focus groups, the researcher employed purposive sampling to invite participants knowledgeable in sustainable consumption of electronic products and related services. Meanwhile, for Kano modelling and conjoint analysis, sampling quotas were utilised, considering age, gender, and region to ensure a representative sample. Qualitative (systematic review, focus groups) and quantitative (survey) data were collected between 2020 and 2022.

    The associated files to this record include:

    • MS Word files containing research protocols and selected literature for Study 1, and focus group interview scripts for Study 2
    • MS Excel files containing raw survey data exported from Lighthouse Studio for conjoint analysis and Kano modelling (data is also available in .ssi format) for Study 2

    Data files are also saved in OpenDocument (.ods) formats including .pdf and .csv

    Software/equipment used to create/collect and manipulate/analyse the data:

    1. Zoom - Version 5.7.7 for Windows 10
    2. Lighthouse Studio (A conjoint analysis solution by Sawtooth Software) - Version 9.12 for Windows 10
    3. Microsoft Office (MS Word & MS Excel) - Microsoft 365 Apps for Windows 10
  • Other Descriptors
    • Descriptor
      This research project consists of two distinct studies. Study 1 seeks to explore design options for circular economy business models currently reported in the electrical and electronic equipment sector of Singapore and South Korea. Meanwhile, Study 2 investigates the extent to which consumers in both countries select different Product-Service System (PSS) elements, such as a product feature or service type, for refrigerators and washing machines. Study 1 employed a morphological analysis and a systematic review. Study 2 adopted an exploratory sequential mixed-methods design, consisting of a qualitative phase of focus groups followed by a quantitative survey phase that applies conjoint analysis and Kano modelling to the survey data. The project’s dataset includes research protocols and selected literature for Study 1, while for Study 2, it comprises demographic details of the participants, as well as their responses gathered from the focus groups, Kano modelling, and conjoint analysis for Study 2.
    • Descriptor type Brief
  • Data type dataset
  • Keywords
    • Circular economy
    • Business model
    • Product-Service System
    • Consumer acceptance
    • Sustainable consumption and production
  • Funding source
  • Research grant(s)/Scheme name(s)
    • -
  • Research themes
    Tropical Ecosystems, Conservation and Climate Change
    Industries and Economies in the Tropics
    FoR Codes (*)
    • 350602 - Consumer-oriented product or service development
    • 350718 - Strategy
    • 350712 - Production and operations management
    SEO Codes
    • 150302 - Management
    • 150303 - Marketing
    • 190201 - Consumption patterns, population issues and the environment
    Specify spatial or temporal setting of the data
    Temporal (time) coverage
  • Start Date 2019/12/05
  • End Date 2022/09/30
  • Time Period
    Spatial (location) coverage
  • Locations
    • Singapore
    • Republic of Korea
    Data Locations

    Type Location Notes
    The Data Manager is: Adrian Kuah
    College or Centre JCU Singapore Business School
    Access conditions Restricted: no access
  • Alternative access conditions
  • Data record size 19 files: 1.80MB
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  • Data owners
      ChangHee Kim
    Citation Kim, ChangHee (2023): Circular Economy Business Models and Consumer Acceptance in the Electrical and Electronic Equipment Sector: A Comparative Study of Singapore and South Korea. James Cook University. https://doi.org/10.25903/18vj-jt91